Google Smart Pricing

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Very recently, my revenue from Google Adsense (from different websites) dropped significantly : from $0.xx per click to $0.0x per click…

I researched a bit about cases like this and I thought you might be interested.

I think I have been “smart priced”

What this means is that one of my websites has had a very bad conversion, and therefore Google decided to lower ads pricing per click for this website. Unfortunately, when smart pricing happens, it’s known to affect an entire Adsense account, reducing the revenue of all the websites under the account.

I am not 100% sure that it is what happened with my sites but that could well be a case of smart pricing since I launched a new website recently that has very low CPM (Cost Per-Thousand impressions) and my earning per clicks dropped for all my websites, not just one.

I decided to remove google ads from my websites with extra low CPM. I am now anxious to know if that will help. Probably a 2 or 3 days wait, before any results…

Learning From This Experience

A lot of internet marketers will tell you to wait for decent traffic before trying to monetize. I really did not listen to this advice, and always thought that ads being part of the design I might as well add them from the very beginning.

I now understand that with Adsense, it’s really important to make sure the ads are going to convert correctly if placed on a website. Don’t know yet how to guarantee that though !

Also I have the habit of working (coding / designing) on my websites directly online, not using an editor and seeing the result directly by typing the website url. It is not advised to do that since it very affects the CPM, the CTR (Click Through Rate) and could lead to a significant loss of revenue. I am learning from my mistakes…

I hope this piece of information can be useful for you. You are very welcome to comment if you have additional information or related experience to share. Thank you.

Update : Seems to be getting back to normal now .

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Posted in Monetization

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